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Industry - Briefcase vector


American private, non-profit animal shelter

Audience - Magnifying glass vector


Individuals and families adopting a dog or cat

Results - Celebration vector


Educational micro-videos and quick reference guides

the client

Hinsdale Humane Society is an American private, non-profit animal shelter, providing innovative care and adoption services for all animals, including those that are harder to place.
They educate, advocate and adopt out pets, acting as a voice for animals who depend on people for their care.
The society’s vision is to prevent animal suffering and neglect throughout their community and beyond, and to ensure that all animals in shelters and homes are well cared for and treated with compassion.

Hinsdale Humane Society Logo DXdesign case study

the brief

Raise awareness of the work Hinsdale Humane Society does to encourage a continuous flow of donations for the society and drive local pet owners to support their local shelter.
Develop curated digital content that establishes the society as the recognised ‘go-to’ source of information on how to better care for pets…whilst encouraging more people to become adopters of rescue animals and supporters of Hinsdale Humane Society.

Hinsdale Humane Society Logo DXdesign case study

the outcome

A collection of short, engaging videos and QRGs, to satisfy different learning preferences and allow for greater distribution via different channels.
Each video and corresponding QRG deals with one topic to help adopters care for their pets, from training strategies to pet grooming and cost-saving tips.
The resulting content is fun yet educational, and can be viewed online or printed for distribution at shelters and events.

hinsdale humane society

tom van winkle – executive director

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DXdesign were very knowledgeable on how to take my ideas and desires and transform them into a product that would get me the results I was after. They asked leading questions to truly understand what I wanted to accomplish and made excellent suggestions on how to achieve my goals.


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Angel Prescott – Associate Director, Corporate HR

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I had a lot of fun working with Rachel when we made training videos for the original launch of SuccessFactors at Bell. Despite deadlines being tight, the videos being produced in English and French, plus working in different time zones, we had a successful delivery. Rachel is extremely organized, and manages stakeholders effectively and has copious subject matter expertise when offering solutions. I highly recommend her.

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Jonathan Haycock – Co-Founder & Director

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Working with DXdesign has been exceptional and the video produced far exceeded our expectations. It looks professional and fits perfectly with our brand. They have been a pleasure to work with, from filming with a professional and experienced crew through to the editing process, where they were flexible and responsive to our requirements.


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Rachel Mawson – Tech Adoption Practice Lead

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I love working with DXdesign. They are quick to grasp business context, they understand how to elevate technical concepts turning it into something engaging and they always come with innovative ideas.  We regularly work together to bring to life system changes, such as Workday, with a focus on driving user adoption.

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DXdesign are amazing to work with. Their attention to detail from the outset and the clear process they work through on every project means that you know exactly what you will get as a final product. Communication is second to none and the quality of support and the end product is excellent, and they represent excellent value for money too.

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Hinsdale Humane Society

Tom Van Winkle – Executive Director

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The value of the work done by DXdesign far exceeds the price of their services. In today’s world of constant communication, it’s imperative to create messaging which resonates with our adopters and donors and DXdesign did just that. Their ability to create light hearted, fun videos and QRGs with engaging messages was something I don’t find in most agencies with whom I speak.

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Mary McGuire – Change Consultant

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Rachel was my content development partner, when creating a global training program for the rollout of Workday.  Rachel and her team did an excellent job in creating some very high quality materials that made the whole experience and launch hassle free.  If you want to realise the substantial investment in a cloud platform, by helping staff to get to grips with it quickly, I would highly recommend DXdesign.

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