business
American private, non-profit animal shelter
audience
Individuals and families adopting a dog or cat
Delivered
Educational micro-videos and quick reference guides
the client
Hinsdale Humane Society is an American private, non-profit animal shelter, providing innovative care and adoption services for all animals, including those that are harder to place.
They educate, advocate and adopt out pets, acting as a voice for animals who depend on people for their care.
The society’s vision is to prevent animal suffering and neglect throughout their community and beyond, and to ensure that all animals in shelters and homes are well cared for and treated with compassion.
the brief
Raise awareness of the work Hinsdale Humane Society does to encourage a continuous flow of donations for the society and drive local pet owners to support their local shelter.
Develop curated digital content that establishes the society as the recognised ‘go-to’ source of information on how to better care for pets…whilst encouraging more people to become adopters of rescue animals and supporters of Hinsdale Humane Society.
the outcome
A collection of short, engaging videos and QRGs, to satisfy different learning preferences and allow for greater distribution via different channels.
Each video and corresponding QRG deals with one topic to help adopters care for their pets, from training strategies to pet grooming and cost-saving tips.
The resulting content is fun yet educational, and can be viewed online or printed for distribution at shelters and events.
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